Read the following text carefully
It is easy to make a delicious-looking hamburger at home. But would this hamburger still look
delicious after it sat on your kitchen table under very bright lights for six or seven hours? If someone took
a picture or made a video of this hamburger after the seventh hour, would anyone want to eat it? More
importantly, do you think you could get millions of people to pay money for this hamburger?
These are the questions that fast food companies worry about when they produce commercials or
print ads for their products. Video and photo shoots often last many hours. The lights that the
photographers use can be extremely hot. These conditions can cause the food to look quite unappealing
to potential consumers. Because of this, the menu items that you see in fast food commercials are
probably not actually edible.
Let’s use the hamburger as an example. The first step towards building the perfect commercial
hamburger is the bun. The food stylist—a person employed by the company to make sure the products
look perfect—sorts through hundreds of buns until he or she finds one with no wrinkles. Next, the stylist
carefully rearranges the sesame seeds on the bun using glue and tweezers for maximum visual appeal.
The bun is then sprayed with a waterproofing solution so that it will not get soggy from contact with other
ingredients, the lights, or the humidity in the room.
Next, the food stylist shapes a meat patty into a perfect circle. Only the outside of the meat gets
cooked—the inside is left raw so that the meat remains moist. The food stylist then paints the outside of
the meat patty with a mixture of oil, molasses, and brown food coloring. Grill marks are either painted on
or seared into the meat using hot metal skewers.
Finally, the food stylist searches through dozens of tomatoes and heads of lettuce to find the
best-looking produce. One leaf of the crispest lettuce and one center slice of the reddest tomato are
selected and then sprayed with glycerin to keep them looking fresh.
So the next time you see a delectable hamburger in a fast food commercial, remember: you’re
actually looking at glue, paint, raw meat, and glycerin! Are you still hungry?
Quiz: Check your level of Understanding
